Reaching current and
prospective customers is an unending requirement of successful marketing ...
and selective print advertising is one of the most cost-effective and
efficient ways to reach both audiences. The continuing strength of print
media lies in its ability to reach specific interest audiences with
color-dominated messages conveyed in a permanent format, meaning that it can
be stored, filed, or carried, and looked at in a location and at a time of
one's choice. A recent study of media involvement by Novagroup found that of
TV, radio, and print, people relied most on print advertising for their main
source of knowledge, information, and ideas. Asked which of the media best
fit their personal needs and lifestyle, print again was their first choice
... 65% greater than TV and 10 times greater than radio (source: www.novagroup.org).
Thus, selective marketing is the key ... and that's why advertising with Heritage
Magazine works.
Heritage Magazine is a cost-effective, unique, and popular magazine
that can help promote, position, and grow your organization throughout the
prestigious Wake Forest and North Raleigh areas. By reaching a qualified,
target market, Heritage Magazine is an ideal means for drawing
attention to and establishing credibility for your company in the local
community, with your prospects, and in your customers' minds.
Advertising With Heritage
Magazine Benefits You Because:
• You can reach and influence a qualified, target market of over
25,000 affluent homeowners and potential home buyers in North Raleigh, Wake
Forest, and northern Wake County.
• You can promote and increase visibility of your company's
products and services in a high-quality, lifestyle magazine at an affordable
price.
• You can raise awareness of your company in a rapidly growing
market of upscale consumers.
• You can differentiate your company from the competition.
• You can create top-of-mind awareness so that your organization
can be included in consumers' vendor decisions.
Advertising is considered priority reading material to buyers in the market.
Eight out of 10 readers consider themselves serious prospects when they read
ads, according to The Gunning Group (source: www.gunninggroup.com).
This means that they are looking at advertising with the objective of
determining what's in the marketplace. Publications are one-stop shopping
sources for your best customers and prospects. Make sure they learn more
about you and your products/services with a hard-hitting campaign in Heritage
Magazine that provides them with the information they continually need.
The more one sees or reads
about a business, the more likely they are to think of that business when
they need to purchase that product or service. Hence, the need for you to
advertise your company in Heritage Magazine.
Distribution &
Demographics
For advertising rates and
to reserve ad space, call 919-876-0700 or e-mail info@hwfmagazine.com.
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